1971 by David Beckerman, a former basketball player for Southern Connecticut State University, as a manufacturer of high school jerseys and it quickly developed into the leading producer of insignia clothing for professional athletic organizations and retail markets. In 1979 Starter became one of the first licensees to supply clothing worn on the field by professional teams through an agreement to manufacture satin jackets for players on Major League baseball teams. Starter incorporated this design into streetwear, and was the "first to make team jackets out of satin, instead of the usual cheap nylon". In 1980, Starter began partnerships with major leagues in basketball, football, baseball, and hockey as well as in 150 colleges and universities. It was the first apparel brand to co-brand with professional, collegiate and Olympic sports. By 1983, the company had entered licensing agreements with the NBA, the NFL, the NHL and the Canadian Football League (CFL). As coverage of national sports leagues on cable television expanded, Starter's bright, flashy team jackets became status symbols among kids.