Rep Doc Martens!

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When the Dr. Martens boot first catapulted from a working-class essential to a counter-cultural icon back in the 1960s, the world was pre-internet, pre-MTV, pre-CD, pre-mp3s, pre-mobile phones. In the years before the boot's birthday, 1st April, 1960, kids just looked like tribute acts to their parents, younger but the same. Rebellion was only just on the agenda for some - for most kids of the day, starved of music, fashion, art and choice, it was not even an option.

Then a collaboration that fused rebelion with a classic, well made boot was born. It was a symbol of anti-comformist culture that refused to agree with the social stigmas that defined the 1960's.

Skinheads were the first subculture to adopt the boot in the early 1960s, spilling out of the East End of London, then across Britain and the world; initially non-racist and obsessive about their fashion, by the time the skinhead movement was corrupted with elements of right-wing extremism, Dr. Martens had already morphed into a torchbearer for a brave new world.

These days Dr. Martens are still a fashion item that is worn to express a persons anti comformist personality and we see a lot of 'wild child' celebrities wearing them, such as, Drew Barrymoore, Avril Lavigne and Kelly Osbourne. Being a wild child celebrity is not the only fashion trend that these infamouse boots have infiltrated, they are also worn as 90's cute preppy, with a floral dress, think Brenda, Beverley Hills 90210.

However you decide to wear them we think it's cool, rep Dr. Marten boots, they're solid.


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