Free shipping on order of $150 or more

Slobby Robby of Generation cool

Posted by Drew Heifetz on

Rag Men come and go in our business but there are some people who have a true passion for the nostalgic and vision to bring it to the masses in interesting ways. From opening up Generation Cool Snack Bar / Arcade / Boutique to brainchilding Vintagecon this dude is making his mark on the vintage scene. 

Meet Slobby Robby out of Tucson Arizona.

Tell us about the concept behind Generation Cool?

Generation Cool is a 80’s/90’s popular culture boutique. If it was cool during those two decades, we sell it. From toys to sneakers to video games to jerseys to VHS tapes, we have it. We also have an in store arcade and snack bar. The concept is to provide a place to experience all the nostalgia of those eras in an interactive retail environment.

Why did you choose to become a rag man?

The thrill of the chase. For me going out digging for old stuff is pretty much the most exciting feeling in the world. I love the anticipation and the process of the search even more than the glory of the find. To spend hours and hours finding that one thing that makes you a weeks living... It’s like the modern day version of an actual treasure hunt. What’s more fun than that?

Talk about the point when you became interested in vintage clothing?

I think I first started obsessing over vintage my freshman year of high school. I was dating this girl who had all these fly Adidas jumpsuits and it blew my mind. She started taking me to this dumpy thrift store around the corner from our high school where lots of sporty retiree types would donate. She showed me the light. In no time I was scooping tracksuits and vintage sneakers on like a weekly basis. It was cheaper than the mall and no one had the same gear as you. Win/win situation. After getting heavy into collecting I eventually got into reselling the stuff to vintage stores and on eBay. Been really into this shit ever since.

What was the craziest piece you have ever found?  

Oh man, I used to go to the Swap Meet every single Friday night. I especially liked to frequent one particular seller who I still buy from today. We call him the Grumpy Old Man (he will yell at you and kick you out for haggling or asking too many questions or even taking too long to shop) he has a permanent garage there, all the best stuff too. I still don’t understand where he gets it. Anyway, one night we were leaving in a hurry and I realized I had forgotten to stop at the Grumpy Old Man spot. So I ran back in there panting and frantically started going through his stuff. Right when I was about to leave with nothing I noticed a jersey mixed in on the tee shirt rack and grabbed it. It ended up being a game worn 1967 Ernie Banks Chicago Cubs wool jersey for 10 dollars. Bare in mind this was 1999 so before Mitchell & Ness got big and before any sort of retro jersey crazes so I had a feeling it was the real deal right when I saw it. It’s since been authenticated and is still in my closet to this day. It’s not for sale by the way! I’ve found nice Gucci and Versace and rare Polo but nothing has ever been quite as exhilarating as that find.

Do you think the popularity of using vintage inspiration in todays street wear brands is good or bad for the vintage business?

I think street wear brands re appropriating vintage designs and styles is both good and bad. On one hand it’s cool because I can teach a customer about how his tee is a rip of the old Adidas Ewing logo and start a conversation and even sell them or turn them onto a vintage Ewing piece. Essentially then getting someone who was uneducated about vintage interested in original vintage joints. On the other hand, certain styles and looks that used to be harder to obtain or even be aware of are now available to the everyday consumer in street style form. A good example of that would be the Versace Medusa image which has been bastardized and beat to death over the last 10 years in street wear. At Generation Cool we pride ourselves on giving our customers a unique look and if some street wear brand is pumping out a re make or remix of one of our OG pieces then I do think that can take away from value and coolness of that original piece. All of a sudden you are dealing with a consumer who is wondering why the “old” piece costs more then the “new” version and that can get confusing for the customer. I think when all is said and done it’s alright because in most cases it brings forgotten or under rated looks and imagery back into the public eye. I like to mix street wear with vintage in my own style on a daily basis so I can’t really hate that’s for sure.

What do you personally collect or gravitate towards?

 I’ve pretty much dedicated my life to collecting all the things I had and loved when I was kid as well as the stuff I wanted when I was young and never got. I want all the shit the rich kids and drug dealers had that my mom couldn’t afford hahaha. Not so coincidentally, most of the things we sell in the store are the things I’m into. I collect a lot things that would be considered 80s/90s street fashion classics. Champion jerseys, Starter jerseys, Cazal glasses, Coogi sweaters, Adidas Jumpsuits etc. Sneakers are really fun to collect for me personally. Theres just so much out there and its such a rich community, I love going to sneaker conventions. I fuck with Bo Jacksons (Air Trainers) super hard. I also go for Agassis, Air Max, vintage Adidas and of course Air Jordans 3-5. That’s about it. I stay in my lane with shoes man. I’m a pretty rabid vintage upscale collector as well. I’m after everything MCM ever made in the Cognac Visetos collection. I’m a big fan of older Gucci stuff as well. I have a huge toy collection... I wouldn’t know where to begin or end with that. I straight up want it all when it comes to 80’s toys. From classics like He Man and rubber WWF dudes to weird stuff like Inflatables. I just want all of it. Toys are easy and fun to collect because you can find them for a quarter, most people aren’t very educated about old toys so you can really come up sometimes. I’m most obsessive with my Champion jersey and Starter Jersey collections. Like I want every version of every single team ever made. Everybody out there hit me up with those Champion jerseys in 52 and those starter pinstripes in XL!!!

What is in store for you and Generation Cool?

As far as the store, we are in the process of opening our second location in Phoenix right now. That will happen within the next year with plans to expand to both coasts after that. We are also launching our own line of cut and sew shorts called “Eat My Shorts” which are all over print shorts made with vintage bed sheets. We are also in the beginning stages of creating our own in house snack foods. So GC brand soda, chips, popsicles etc that are secretly healthy...we are super stoked on that for sure!

Can you talk about your new project Vintage Con?

Yes. We are getting set to announce that officially at the end of the summer. The idea is pretty straight forward, a yearly vintage convention with vendors and attendees from around the world complete with guest speakers, events and panels. The vintage version of ComicCon. The purpose is to not only get all the vintage heads in one place and sell to the public but also to celebrate and educate about vintage culture in general. The first Vintage Con will take place in Phoenix in Spring of 2016. Of course it will be hosted by myself and Generation Cool and feature all the big names in the vintage world. Hopefully headlined by FAIF! Hahaha!

Shout outs, 

First and foremost I wanna shout out my co owner and co founder DJ Sid the Kid. This store would not exist without him. From doing the books to restoring sneakers dude is a beast and always handles his shit.

I also wanna shout out my OG Roaring Lenny from Cotton Picker Vintage out in Vegas, dude has taught me so much and given me lots of good advice along the way.

Lastly, shout out to all my fellow WWVSE members. For those who don’t know the World Wide Vintage Snapback Exchange is an online community made up of some of the most knowledgable and serious vintage collectors in the world. I learn new things from all those dudes everyday not to mention how much they help me feed all my collections. Big up to them.

Shouts to F as in Frank for having me too!!!

generation cool slobby robby vintage con vintage phoenix vintagecon

← Older Post Newer Post →


#1 #MikeWiLLBeenTrill $ale (Hosted By Future) 1 MORE DAY 10 year 1000000 101 sex positions 140th anniversary of Levi Strauss and Jacob Davis 1992 Party 20 year anniversary 2013 23 3 peat bulls 5 panel hat 5 panel hat. 560 feb 26 70s 90s 90s guess 90s polo 90s vintage A$AP Ant A$AP Rocky Aaliyah Action Bronson adidas agenda in vegas air air yeezy all star alley sale amazing amazing little vintage shop amazing vintage gem anastasia ashley anastasia ashley terry richards anastasia ashley twerk Andy Goldsworthy anniversary asap ant asap gue$$ asap guess asap rockey asap rocky ATL TWINS August 2014 authentic US Army woodland camouflage pants bart simpson best in vintage beach wear billboard magazine birthday jam blue jeans bodega news booty poppin'in boots Brand breaking down bringing sexy back bronson bucket hat bucket hats camisado vintage in costa rica canadian hip hop canadian tour Canadian Tuxedo caption contest champion jersey Chanel Iman charli xcx chicago bears chicago bulls. Childish Gambino Christmas Party @ Portside Pub Chromeo Clueless Coachella Cock collaboration collection is only available at Crooks college dropout Coming compton snapback converse Crooks and Castles Cross Flags Snapback Drops Friday crossflags da baddest bitch trina daymond john deadstock Dealin' In J. Malverde dear summer def loaf denim Detroit lions diamond princess Die Wit a 40 Digging Diaries Dirty Denim Dkay Dkay x JTecumseh donnel garcia Dr. Romanelli X Coca-Cola dropping knowlege Dropping the Landlord Vaults duck duck goose easy e Electric Lemonade ellen english dan of three points tatto F as in Frank Christmas f as in frank vintage FAIF fairfax Fairfax and Imonni fancy Fashion is a cyclical beast fasinfrank feat FEIT Hand Sewn Low Fighting fila FILL A BAG ALLEY SALE fill a bag sale Flirt Your Way Into Spring Floral Flavor In Your Gear FOMO for the town for us by us forever fortune fortune sound club FRANK BUCKS frankie collective frankiecollective fresh prince bucket hat friday friend zone fubu fubu x gap fun gamma blue gap ll cool j commercial generation cool Gleaming the Cube - Christian Slater Goin' Up GQ Greats Gucci Ghost X Dee guess collaboration guess jeans guess x asap Gun Haerfest Leather Trainers happy birthday harley davidson head heat heat of the week hella fly in heels hercules HERE Heritage Collection highsnobiety lookbook hip hop home hurricane season was over IAMSU ice cuve iggy azalea Influence of 2013 - by Mwanel 1-L Pierrre-Louis inspiration LA 2014 interview ipad cases jack daniels jackets JayKin jeans Jerseys joe2grand jogger pant jordan jordans joseph vaughan JTecumseh Juicy J jumpsuits Junk Mania kanya west kanye west Kauai Kelly ken block kendrick lamar kendrick lamar on the cover of the rolling stone Kicks to Know kings script snapback ladies street wear landlords laptop Las Vegas Launch Collection Leather Jacket limit of bags limited select collection ll cool j ll cool j fubu lo life Local Babes LONELY ISLAND Long Beach. lookbook lucien smith lucky aces lucky aces ariana grande lucky aces ellen mac miller Machine machine gun kelly Magpie Darling Magazine main street Maison Martin Margiela Mansion is up for grabs mark brand mcm bucket hat medusa head Meet michael jordan Michael Jordans mickey mickey sweatshirt mike will made it miley cyrus miniature ralph lauren MIX BY #BEEN #TRILL FOR STUSSY mjs modern mickey vs vintage mickey Monkey Time Monopoly Night monster energy Mookee Mookee X Crooks MTV Multiply Music natasha natasha janelle nature nautica naways nba NBA top of all times never no more new hip hop new jack city Nike Noreaga private appointment at FAIF nwa nwa movie trailer nyfw ocean october Oh mickey one-sies online shop OUT p wing payday pelle pelle pick ups picker profile pigalle Pinwheel Geisha Tshirt pippen Point Break polo polo 1992 polo bear polo bear hat polo bucket hat polo goose jacket polo ralph lauren polo sport polo stadium polo suicide ski jacket polo uni crest portrait shirt Pre-Christmas preach Private Appointment pwing rachel's style picks : edition 1 racked Racked vol #2 Rag Kings rag machine raiders script snapback ralph lauren ramp jam RAPS raptortrax reclaimed fabric red regular hours here at the Vancouver Shop restaurant Ricky Lego Broach riff raff rl92 rlpc rompers rooftop edition Roots Culture Varsity Jacket samuel snapson sassy in sandals Save on meats school yard days sculptures SD See Me See U in LA seen by FAIF Seen in Seen On Serape FAIF Seth Kay Seton Hall Pirates! Shad Shelf Shipping Deadlines for 2013. Shirts shorty Silk Crewneck Collection skateboarding slobby robby SNAP SNAP Denim snap spring snapback snapbacks snapbacks shipment snastasia ashley almost naked snowboarding SOLD OUT in eleven minutes. son real sonreal Soon Souls of Mischief sport sporty chic Spotlight spurs stadium plates jacket staight outta compton standing polo bear Starter Baseball starter jackets starter white sox jacket starters Sticks and Stones STN MTN stops store straight outta compton trailer streetwear Stussy X YO style series summer summer 2014 summer essentials summer fashion show Sun Cycle Hats super bowl supreme supreme 2016 supreme for sale supreme spring surf swiss camo pants sza t-shirt t-shirt pop up t-shirts tees tees and tanks that will rev your engine terry richardson the banana grove the farmers apprentice the hundreds blog The Levis First Edition Jacket The Little Things the perfect storm the rag machine The Wave Garden There Is Only Now feat Snoop Dogg this summer THIS WEEKEND ONLY thrift & vintage stores throwbacks back tiger token token program tommy girl tommy hilfiger tommy hilfiger athletics tommy hilfiger bucket hat tommy hilfiger nyfw tommy jeans tommy pier tommy sport tommy x gigi Top toronto toronto july 27th Toronto or Vancouver location Toronto or Vancouver stores Treasures & Travels ladies tropical true vintage tshirts twisted productions tye-dye gem Ugly Sweater Sale urban culture urban fashion urban pop graphic usher vancouver varsity versace video vidéo clip vinage digs vintage vintage 3 peat tshirt vintage bucket hat vintage bulls tshirts vintage chalkline vintage chicago bulls vintage ck vintage con vintage design vintage dkny vintage fila vintage fubu vintage gear vintage gucci vintage guess vintage Hermes vintage inspiration vintage inspired brands now in its 5th year vintage lookbook vintage nike vintage nike track suit vintage phoenix vintage picking vintage polo vintage polo drop vintage polo goose vintage ralph lauren vintage reworked pieces Vintage Shop vintage snapback vintage starter vintage supreme vintage t-shirt vintage tommy vintage tommy athletics vintage tommy girl vintage tommy hilfiger vintage tommy sport vintage tshirts vintage vancouver vintage verace vintagecon vision street wear Vogue September 2014 Vol Vol #1 Vol #2 Vol #3 warehouse Way Back Play Back week weekend 2014 WET whistler White Women whitesox who wears short shorts wholesale Wilson WIN $200 Winter Blow Out Sale wiz khalifa women women's vintage womens polo womens street wear wu-tang XI Y-3 Qasa Racer High year in review Yuske